What Is A Niche Marketing And How To Find Your Niche

I once heard someone ask:  What is a niche marketing and why do I have to focus on 1 thing? (He said it just like that) My response was: “Well niche marketing isn’t a thing. It’s more like a process!” And that is exactly what it is.

Did you know that businesses that target and cater to a specific corner of the market that have similar characteristics (a niche) tend to experience higher levels of customer engagement, loyalty, and profitability compared to the ones pursuing a broader market approach?

What Is A Niche Marketing And Why Is It So Important?

Selecting the right niche plays a huge part in determining whether your business is successful or not. It essentially sets the stage for your entire business, creating its identity and defining your target audience.

For starters, a niche is essentially a corner of the market that, by nature, share similar characteristics.  And niche marketing is the art of tailoring advertisements and/or content to appeal to those people within that niche.

For example, people in a cheesecake niche might want to see pics of cheesecakes, cheesecake recipes and maybe kitchenware that aid in making cheesecakes.

In a time where the digital landscape is flooded with someone trying to sell something, understanding why niche selection is so important and learning the secrets to help find your perfect niche market becomes priority #1!

What Is A Niche Marketing Example

Niche markets that resonate with you are fairly easy to identify once you get the science down. Here are some niche markets I thought about entering and what made me consider them.

• Boxing – I am a amatuer boxer 
• American Football – I am a former D1 college football player
• Digital marketing, E-mail marketing, social media marketing, paid advertising – My full time job was digital marketer
• Running – While training for boxing I developed a weird interest in the affects and effects of running
• Madden/NBA 2k – I overly enjoyed playing these games probably to a detriment so why not try and monetize a pasttime
• Pets – I have a poodle and a chihuahua and I often come into contact with other peoples pets
• Dating – I’ve been a nightclub bouncer for over 14 years; I’ve seen some things and I have stories to tell

And these are just some. I just wanted to put this list out there because it took me a while to choose a niche. I simply didn’t have a good understanding of what niche marketing was. But once I saw that it is basically marketing based around the common interests each group has it changed the game for me!

Strategies to Discover Your Profitable and Passionate Path

To understand the importance of niche selection you’d need to understand the concept of “niche” itself. A niche represents a unique segment within the broader market that typically share common characteristics. 

By catering to a specific group and narrowing your focus you set yourself up as an authority figure in that area. This not only sets you apart from competitors but it helps to attract a loyal audience that’ll look to you for your insight and unique point of view!

Finding the perfect niche does require a bit of planning. Doing your due dilegence and researching a niche you are interested in can help you see market gaps, areas for opportunity or if a niche is already saturated.

Pay attention to current trends within your desired niche and the broader market. This will help you understand your target market way better by observing consumer behavior allowing you to anticipate shifts in demands!

I would advise taking advantage of keyword research tools. This helps you become familiar with assessing search engine data which will ultimately help you in discovering niches that have allot of people searching for content around that niche but there are a few people producing content for it. This is opportunity!

Your Personal Expertise May Be Your Ideal Target Market

While research centered around data and statistics is important we shouldn’t overlook self-reflection. Engage in excercises that highlight your natural strengths, experiences and skills. This will uncover potential niche markets that resonate with who you are.

Your passions and interests provide major motivation to excel in your chosen niche. When you combine your chosen niche with your expertise and sincere enthusiasm, that alone increases your likelyhood of maintaining the movtivation and resilience needed to consistently run the business model.

Harnessing Passion, Motivation, and Audience Understanding

Having a good understanding of the pychological factors that affect choosing a niche can provide priceless insight. 2 major factors that drive success is passion and motivation. 

Choosing a niche that sincerely excites and interests you makes certain that this is something that requires little effort to be dedicated to. That is the biggest dowfall to new affiliate marketers; choosing a niche that they are not really interested in. 

In order to be successful in the business of digital marketing you will need to create content in some capacity. No way around it. And picking a niche around something you really don’t care about makes it almost impossible to consistently do. 

Besides, when you understand the psychology and needs of your target market it enables you to create products and services that forge an emotional connection with them and resonates with them that inspires loyalty!

Refining, Validating, and Adapting Your Chosen Niches

As you filter your potential your niches based on personal preference and research, validate your choices by monitoring audience feedback and testing how the market responds to your content. 

The input you recieve from your target market by way of likes, comments and shares is very important as it is basically your target audience telling you how much they like your content.

Having the ability to adapt, refine and pivot will take you a long ways and ensures long-term success!

Don’t Be Like Me…

In conclusion, don’t be like me and casually choose a niche and go. No. If I haven’t said it enough do what makes you happy. That alone translates. Your audience can feel when you are discussing something you honestly have a passion for and are knowledgable about. That in itself attracts them to you. 

When I first started I went for the marijuanna niche. It seemed like a good a idea because I liked smoking it and legalization was trending. Only thing is I didn’t care or know too much about the science or history of it, making it hard for me to create content consistently. 

But within the digital marketing space, its so different because I legit think its the best thing since sliced bread so creating content is a breeze. It’s not as difficult as it seems trust me. Just focus on what you like, simple as that. 

Next Steps

Now that you have chosen a niche you will need a website and I go into deep detail as to why having your own website is so important! Click here to learn more…